"30k followers, good engagement, weak sales" — the cause is always a broken customer journey. The funnel in four stages: awareness → interest (profile visit) → decision (the DM) → purchase & repeat.
Diagnose by symptoms
High reach, few profile visits → weak hook or wrong audience. Visits without follows → unconvincing profile. Followers without messages → no clear next-step CTA. Messages without sales → the silent disaster: slow replies, surprise prices, complicated ordering. Sales without repeats → post-purchase experience needs work.
Fix bottom-up
The biggest mistake is buying more ads into a leaking funnel. Fix closing first (one-hour replies, clear prices, easy ordering), then profile and CTAs, then scale reach. Track four weekly numbers — reach, profile visits, messages, sales — and the broken ratio reveals itself.
Can't find your break? Send us your page for a free consultation — we'll diagnose the full journey and hand you the repair order.
Data-driven ad campaigns that deliver real, measurable sales.
