"30k followers, good engagement, weak sales" โ the cause is always a broken customer journey. The funnel in four stages: awareness โ interest (profile visit) โ decision (the DM) โ purchase & repeat.
Diagnose by symptoms
High reach, few profile visits โ weak hook or wrong audience. Visits without follows โ unconvincing profile. Followers without messages โ no clear next-step CTA. Messages without sales โ the silent disaster: slow replies, surprise prices, complicated ordering. Sales without repeats โ post-purchase experience needs work.
Fix bottom-up
The biggest mistake is buying more ads into a leaking funnel. Fix closing first (one-hour replies, clear prices, easy ordering), then profile and CTAs, then scale reach. Track four weekly numbers โ reach, profile visits, messages, sales โ and the broken ratio reveals itself.
Can't find your break? Send us your page for a free consultation โ we'll diagnose the full journey and hand you the repair order.
Data-driven ad campaigns that deliver real, measurable sales.
