Selling to businesses on Facebook is fishing in the wrong sea — LinkedIn is where decisions are made, and Egyptian competition there is still thin. Rule one: the founder's personal profile outperforms the company page — the algorithm favors people; craft a headline saying who you help achieve what. Content that works: real work stories, numbered lessons from projects, bold takes on industry malpractice, decision behind-the-scenes — simple text posts with true stories win. The 3-hour weekly system: 2–3 posts, 15 daily minutes of thoughtful comments on prospects' posts, 5 personalized connection requests daily — no instant pitching. Path to deals: engage → relate → offer value → call. Ads: unmatched job-title targeting but expensive clicks — worth it for big-ticket B2B only, after 3–6 organic months.
Blast Media builds complete B2B presence: profile strategy, expert-voice content, and engagement management. Talk to us if your company sells to companies.
Frequently Asked Questions
Is LinkedIn worth it for Egyptian companies?
For B2B — absolutely, it's your most important platform with decision-makers in work mode and thin local competition. For consumer products, Facebook/Instagram/TikTok come first.
Company page or personal profile?
The founder's personal profile — the algorithm distributes people's content far more than pages'. Keep the company page complete for credibility, but drive activity from the profile.
Data-driven ad campaigns that deliver real, measurable sales.
