Real Egyptian rates: nano influencers (1โ10k followers) EGP 300โ1,500 per post โ highest trust; micro (10โ100k) EGP 1,500โ10,000 โ the best price/return spot; macro (100kโ1M) EGP 10โ80k; celebrities EGP 100k to millions. Golden rule: engagement over followers โ 20k followers at 8% engagement beats 500k at 0.5%. Spot fakes: emoji-only comments, follower spikes, reels views far below follower count; strongest test โ ask for story-stats screenshots.
Contract essentials: deliverables and timing in writing, script approval, and content reuse rights for your paid ads (whitelisting) โ the most valuable and most forgotten clause. Measure with codes: a unique discount code or UTM link per influencer shows sales in pounds, not vibes. Blast Media runs influencer campaigns end-to-end: vetting, negotiation, and ROI measurement.
Frequently Asked Questions
How much do influencers charge in Egypt?
Nano (1โ10k followers) EGP 300โ1,500 per post; micro (10โ100k) EGP 1,500โ10,000; macro (100kโ1M) EGP 10โ80k; celebrities EGP 100k+.
One big influencer or several small ones?
For SMEs, 3โ5 micro influencers in the same niche usually outperform one celebrity at the same budget โ higher trust, tighter audience, cheaper testing.
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