Paid Ads Budget: How Much Per Month, and How to Split It Right

Two questions we hear most: "How much should I spend on ads?" and "Why is there a management fee besides the budget?" Here are both answers with real Egyptian-market numbers.

Two different numbers

Your ad budget goes to Facebook/Google themselves and becomes actual ads — it's fully yours. The management fee pays for strategy, targeting, creatives, daily optimization and reporting. Anyone quoting "all inclusive" without separating the two — ask for the split.

Minimum sensible budget (Egypt, 2026)

Below ~EGP 3,000/month the algorithm can't properly learn. A sensible starting range is 5,000–10,000/month ad budget — enough to test 2–3 audiences and several creatives.

Splitting across platforms

Direct-to-consumer products: Meta ~70% + TikTok 30% for younger audiences. Search-driven services (clinics, repairs, legal): Google Search takes the lion's share. Visual novelty products: TikTok/Reels first. Start with two platforms max, then shift budget to whichever delivered the cheapest real customer.

At Blast Media management fees are published (from EGP 2,000/month) and fully separate from your budget — with a written spend cap and transparent reports.