Ads rarely fail for one big reason — they fail from a chain of small ones: (1) boosting posts instead of running real sales campaigns from Ads Manager; (2) targeting too broad or too narrow — aim for 1–5M with real interests; (3) creative that looks like everything else in the feed — test 3–4 radically different angles; (4) a weak offer — great ads can't sell "a decent product at a normal price"; (5) landing pages or slow replies that waste every click — see the 9 conversion fixes; (6) judging too early — give ad sets 3–7 days and ~50 conversions; (7) missing Pixel/Conversions API — the algorithm is flying blind without it; (8) no retargeting — 95% don't buy on first sight, keep a small always-on retargeting campaign.
Done all eight and still stuck? It needs an expert account audit — Blast Media's campaign management starts at EGP 2,500/month and begins with a full account review showing exactly where money leaks.
Frequently Asked Questions
Why do my ads get engagement but no sales?
Usually because you're boosting posts, which targets people likely to react — not buy. Build campaigns in Ads Manager with a Sales or Messages objective instead.
How long should I wait before judging an ad?
3–7 days minimum — the algorithm needs its learning phase. Practical rule: wait for ~50 conversions per ad set before deciding, then cut losers immediately.
Facebook, Instagram, Google, TikTok & Snapchat campaigns that bring real customers.
