White Friday is Egypt's biggest online sales week — and everyone launches simultaneously. Winners prepare two months early: build warm audiences in September–October at normal ad costs, then retarget them during November's overheated auction at a fraction of cold-audience prices.
Offers that work: real discounts on selected items, bundles that move stock and raise order value, tiered discounts. Egyptian consumers screenshot prices beforehand — fake 70% discounts get exposed. Infrastructure first: load-test your store (10× traffic), pre-book shipping capacity, prepare reply teams. Calendar: Sept–Oct audience building → early Nov teasing + VIP waitlist → peak week: heavy retargeting + list messaging → post-season last-chance offers and loyalty follow-ups. Put 60% of season budget into peak week, mostly on retargeting.
Blast Media plans seasonal campaigns on exactly this calendar — and preparation starts two months out, which means now.
Facebook, Instagram, Google, TikTok & Snapchat campaigns that bring real customers.
