Google Ads Cost in Egypt 2026: What You Really Pay and When It's Worth It

In Egypt 2026, Search CPCs range roughly EGP 2–15 by industry. The math that matters: at EGP 5/click with a 6,000 budget you get 1,200 high-intent visits; at 5% conversion that's 60 inquiries; close 15% and you have 9 customers.

Google vs Facebook

Google Search wins when people actively search at the moment of need (clinics, repairs, legal, moving). Meta wins for visually-driven impulse products (food, fashion). YouTube (paid per view) builds brand awareness, not instant sales.

Minimum budget

Below EGP 3–4k/month in competitive niches there isn't enough data to optimize. Sensible start: 5–10k plus professional management — negative keywords, landing pages and conversion tracking triple results vs a "promote" button.

Blast Media manages Google campaigns from EGP 2,000/month management fee, fully separate from your budget, with conversion tracking showing which keyword brought every inquiry.