"I boosted a post, got likes, zero sales" โ Egypt's most common business complaint. The problem is rarely Facebook itself โ it's the campaign setup. Here's how to spend right.
1. The objective decides everything
The biggest mistake: choosing "Engagement" while wanting sales. Facebook delivers exactly what you ask โ engagement brings likers; "Messages" brings people who ask and buy. Want sales? Pick Messages or Conversions from day one.
2. Budget โ start small, scale winners
- Test budget: 100โ150 EGP/day across 2โ3 different ads for 4โ5 days.
- Read numbers: kill the ad with expensive messages, double down on the cheap one.
- Rule: never scale an unproven ad.
3. Targeting the Egyptian market
Too broad burns money; too narrow inflates costs. Start with governorates you actually ship to and interests directly tied to your product. After 50+ messages, build a Lookalike audience โ the strongest targeting tool available.
4. The creative convinces
Targeting reaches; creative converts. A short video or professional Reel beats static images in most cases, and ad copy must open with a scroll-stopper. Always test 3 creatives per product.
When to kill an ad
If it spent 3ร your target cost-per-message with no result โ stop it. "It'll work eventually" burns more Egyptian budgets than anything else.
Leave it to specialists
Blast Media manages your campaigns by the numbers: systematic testing, weekly cost reports, continuous optimization โ packages from 2,500 EGP/month. Start your campaign right.
Data-driven ad campaigns that deliver real, measurable sales.