UGC (user-generated style content) shows a real person using your product and sharing their experience naturally — viewers receive it as a friend's recommendation, bypassing the mental "this is an ad" filter. Why it wins: trust (people believe people), native look (no skip reflex), fraction of studio production costs, and volume that beats creative fatigue.
UGC vs influencers: influencers post to their own audience — you pay for reach; UGC creators deliver the video for YOU to publish and run as ads — you pay for content only, so it's far cheaper with full control. Egypt pricing: EGP 800–2,500 per video; packages save more — Blast Media's 3-video package at EGP 3,500 and 6 videos with two creators at EGP 6,000, including scripts, hooks, captioned editing, all sizes and full ad rights. Use it right: multiple hooks for A/B testing, run as paid ads to cold audiences, refresh monthly, and land on a consistent buying experience. Best for consumer products, apps and e-commerce. Talk to us to match the right package.
Frequently Asked Questions
What is UGC content?
User-generated style videos where a real person uses the product and shares their experience naturally — today's top-performing ad format on TikTok and Reels.
How much does UGC cost in Egypt?
EGP 800–2,500 per video; packages are cheaper — around EGP 3,500 for 3 videos including scripts, editing and full ad rights.
Videos with real faces talking about your product naturally — the content that breaks ad blindness and sells.
