Social Media Management: DIY, Employee, or Agency? The Real Cost Math

Every business owner hits this question: my page needs daily work — do it myself, hire an employee, or contract an agency? Let's do the honest math.

DIY — the "free" option that costs the most

Proper page management takes 3–4 hours daily. If your time is worth EGP 200/hour, you're effectively paying 18–24k/month of your own time — on work others do better, while neglecting your core business.

Employee — the hidden costs

A good specialist salary in 2026: EGP 8–15k/month. But will they also design? Shoot? Run ads? You'll likely need a designer too (another 7–12k), plus insurance, leave, and starting from zero if they quit.

Agency — a full team for less than one salary

A solid agency gives you copywriter + designer + account manager + cross-industry experience for EGP 2,500–8,000/month. Choose one that shows accounts it actually manages, puts deliverable counts in writing, sends mandatory monthly reports — and keeps ad budgets fully separate from management fees.

See Blast Media's social packages — from EGP 2,500/month with exact written deliverables.