The biggest difference between a growing page and a stuck one isn't budget โ it's the content plan. Random posting drains you and confuses both the algorithm and your audience. Here's the practical template behind our clients' monthly content plans.
The golden ratio: 40/30/20/10
- 40% value: tips, information, FAQ answers โ builds following and trust.
- 30% engagement: audience questions, polls, smart trends โ lifts reach.
- 20% selling: products, offers, testimonials โ brings the money.
- 10% human: behind-the-scenes, team, your story โ turns a page into a brand.
Pages that invert the ratios (80% selling) lose both reach and followers.
Posting times that work in Egypt
General rule (test on your audience): 8โ10pm is the strongest daily window, ThursdayโFriday peak weekly engagement, Reels get an extra push at 7โ9pm. Consistency beats perfect timing.
Building the monthly plan
- Define 3โ4 fixed pillars for your page.
- Fill a monthly calendar with the ratios before the month starts.
- Prepare designs and copy at least a week ahead.
- Month-end: find your top 5 posts by reach and make more like them.
No time for all this? It's literally our job
Our content management service covers planning, writing, design, publishing, audience replies and reporting โ social packages from 2,500 EGP/month. Leave it to us.
Content Management
Authentic content that speaks to your audience and delivers your goals.