Medical marketing is a trust game. Patients start on Google, not Facebook: your first two investments are a complete Google Business profile and Google Search ads on specialty + area keywords — the highest booking intent in medical marketing.
The pillars
Reviews are medical currency — request them kindly from every satisfied patient; answer negatives professionally without revealing details. Content that educates, not sells — short videos with the doctor's own face answering real patient questions. Meta ads work for elective specialties (cosmetic, dental) with consented before/after content. Red lines: no guaranteed results, no patient info, no unconsented photos. Easy booking: fast WhatsApp + online booking + automatic reminders (cuts no-shows 30%+).
A realistic solo-clinic budget: ~EGP 8–12k/month, recovered within 25–30 new bookings. Talk to Blast Media for a specialty-specific plan with published pricing and no rosy promises.
Data-driven ad campaigns that deliver real, measurable sales.
