Your brand name is the decision you'll rewrite everywhere for years. The five criteria: easy to say and spell in Arabic and English (phone-test it); short and memorable (2โ3 syllables); doesn't box you in as you grow; distinctive in your niche; clean of bad meanings in any market language.
The half-hour checklist
Domain available (.com/.net)? Same @handle free on Instagram, Facebook, TikTok? No registered brand with the same name in your field? Pronounced right first try? Looks good written in both scripts?
Generate 20 candidates, filter to 5 by the criteria, test on target customers โ not flattering friends. A strong name deserves an identity to match: at Blast Media, naming sessions come within identity projects โ full logo and identity from EGP 3,500.
Brand identities, logos and social media designs that set you apart.
